Hey Rich, good post. I think a big take away is to test what huge companies are doing... they obviously have the money to test. I'm pretty sure I heard Perry Belcher say he got the idea for this button from Amazon, their "add to cart" yellowish orange button. He made a sort of hybrid button making it bigger and adding a few bells and whistles. Anyway as usual I have another off topic question for you... I was wondering if you do a lot of list building. I usually go for the opt-in right off the bat but I've sometimes found that going pre-sell to sales page sometimes produces more profit overall depending on the offer and niche. I'm not doing huge traffic and my email copy may not be up to snuff so I was wondering how you feel about collecting opt-ins... do you always do it or do you focus mainly on pre-sell pages that go straight to the sales/order page?
I've been using "Buy Now" on my buttons and my conversions haven't been as high as I'd like. I can't believe I've been making such a stupid mistake. I'm redoing my buttons to use the passive "Add to Cart". I'll report back on the difference it makes in my conversions, thanks for the great advice!
I've seen the "Belcher Button" on several sites and I'd always wondered why so many places were using something so similar. Thanks for the video breaking it down, I'm going to put the Belcher Button into use.
I knew that price drops lead to an increase in conversions and I've been using those for quite sometime. I'm surprised to learn though, that the coupon border can increase conversions. The video said by around 5% in his experience, that's a great improvement from something so simple.
Split testing is an amazing tool and it is so often overlooked by people starting out in the industry. Split testing has improved my conversions by nearly 75%, and I'm doing another round of testing now.
WOW!! I had no idea this button had so much detail with it. I really do need to step it up and start testing my pages. Great advice. It really makes you think. I know I am now.
I had never heard about the color orange study. It makes total sense when you really think about it. I do prefer using the phrase "add to cart" more than buy now. I had a customer tell me once that they still feel they can browse and still consider their order before purchasing.
I have used just the button before and it does help but I had no idea that adding the text and the button together would increase sales that much. Thanks for the new info. I will start using both.
Hey Sean, as far as DirectResponse.net goes, I have a newsletter that I've never sent an email blast out to. This blog is a hobby of mine, and while I've made some great money from it, I do not focus on building lists etc. On most of my clients Direct Response campaigns, we collect user information from the people that fill out the call to action box. From there we monetize. Some of my friends in the blogging space build lists by giving away free eBooks. I feel this is kind of a bait and switch tactic that is insulting to other marketers. As a marketer myself, I'd be more more apt to sign up for their list if they had a button that said Want to get free insider info from me via email? Then sign up here."