Blogging is a great way to blow your brand up online. If you do it right, you can pull in a ton of business with little-to-no capital allocation.
I’ve also looked into how large marketing brands in different niches utilize their blogs to drum up business and position their brands as leaders. Two very successful business blogs that I’ve drawn a lot of inspiration from are CopyBlogger and The ClickBooth Blog (when it was run by Eric Schechter).
When I build business models I utilize design, style, and structure from a broad and diverse range of leading brands. This “eclectic” approach to online marketing improves upon what works well for brands while removing areas that aren’t value-adds.
I compiled a list of winning strategies that will open up the flood gates to your blog and lead to a number of really exciting ventures, business partnerships, and life-long friendships. Below is a list of 12 strategies that will blow your blog up.
12 Blogging Strategies That Will Make It Rain!
1. Blog About Your Passion – Clear Focus
It is imperative that you are passionate about what you blog about. Otherwise you’ll never create compelling content that people with similar passions to you will want to read.
Since my only hobby is making money online, blogging about dot-com biz is a breeze. Passion breeds success.
You also need to have a clear focus on your blog. i.e. DirectResponse.net’s focus is Online Direct Response Marketing. That doesn’t mean that every post on this blog needs to have info on “how to” market direct response style, but the majority of the posts should focus on internet marketing and related fields.
Every now and then throw a post out there that your audience can relate to that “humanizes” your blog. i.e. Most of the readers of Direct Response are self-made and can relate to this post.
Avoid going way off topic. If you run a marketing blog don’t blog about how to cook rice patties.
TIP: If you can find a clear niche that people are interested in that you’re interested in, but there’s little content out there on the topic, then you have likely found a gold mine. Tap in and mine that gold
2. Target Top 100 Blogs
Compile a list of the top 100 blogs in your industry that are closest related to yours. These blogs should have a similar theme to yours, but are likely unique in some way. From there do the following:
– Have a dedicated person that loves your industry religiously comment on the top 100 blogs daily on behalf of your blog. Make sure the comments are left within 1 business day of new posts going live.
The comments need to provide good insights into the topic, therefore other readers of the blog that your team is leaving a comment on will eventually check out your blog. When they get to your blog hopefully they’ll love it! Then they’ll share it with others, who will share it with others…. Network effect baby!
– Publish frequent guest posts on the top 100 blogs that provide insightful information that references your blog in the byline. The links built back to your blog will increase the authority of your blog in search engines and open up the flood gates to new readers.
Your guest posts have to create enormous value. I like to use lists, such as “The Top 10 Ways To…” to provide insights on a topic. People respond very well to list blog posts.
Whatever your style is, focus on providing content that people will enjoy reading and sharing with others. You simply can’t lose!
3. Create an Amazing Design!
The design of your blog should speak legions about the “personality” of it. Do you have a tech start-up that’s attracting clients from the Fortune 500 list? If so then make it clean, fun, and impactful like the Moz blog.
Whatever you’re blogging about, create an amazing design that mirrors the theme of your content!
4. Amp Up Social Media
– Verify your Twitter Handle, Facebook Fan Page, YouTube, and Google+ Business Page. Then pay for a professional LinkedIN business page that you can customize. Verified and upgraded accounts add enormous value to brands.
– Create daily social activity that is relevant and engaging to your audience. Your audience needs to get spoon-fed valuable content every day. Keep it real by creating daily activity.
– Voyeurism: give people a window into your world. Make your blog personal by including videos of your work environment etc. Show the world who you are. Be Real.
5. Consistently Feed Your Audience With Superb Content
You need to feed your audience with great content daily, otherwise your audience will leave you. I suggest that you break your content up into 3 parts:
– Culture: Create content that showcases your brand’s culture. This makes your blog more intimate and connects with you with your audience on a higher level. Below is an example of a cultural video from ClickBooth.
– Admin Posts: Your audience wants to hear it from the horses mouth. They’ve come to your blog to gain direct access to the thought leader. While it’s not always practical to publish new posts on a daily basis, you need to make a strong effort to publish new posts frequently.
Don’t have someone ghostwrite your content…it’s just not the same. Give your audience what they’re looking for, great content from you! And after-all it isn’t that difficult since you are passionate about the topics that you write about!
– Allow Guest Posts From Bad Ass People In Your Industry: Recruit the thought leaders in your industry and give them free exposure on your blog. Their content will add enormous value to your audience and provide a nice respite from blogging for you ;0)
As a reward for contributing great content to your blog, allow the author of the guest post to build links back to their sites in the byline. If they are going to link in the main body of the content make sure the link is relevant to the article and is not abusing Google’s Link-Buildling Policies.
Important Note: Make sure the guest posts are non-promotional. Remember, non-promotional is the best promotional.
6. Do Not Allow Advertising: Period.
7. Get Controversial: Write about things that other people are afraid to write about. You’ve gotta get controversial.
The media is a chaos merchant. The more controversial your content, the more impressions that you’ll get…the more enemies & friends you’ll make…loved, hated, but NEVER ignored.
8. In Articles Link Back To Previous Posts: No need to repeat your thoughts when you can link back to posts that highlight them. This is a great way to increase your page views while shedding light on great articles that you’ve written in the past.
9. The “Must Read” & “BlogRoll”: Highlight your best content in a Must Read section that is located to the right of articles that readers are viewing. This low-hanging fruit will improve engagement on your blog and help to lure in repeat readers.
Also compile a list of relevant bloggers that would add value to your audience and add them to your blogroll. Try to throw in bloggers that you have a good relationship with and would personally vouch for you.
10. Getting Your Blog Out There:
– Throw Industry Parties/Events – RSVP Invite Only List
– Exhibit At Trade Shows & Blog About It
– Take it to another level with a Mascot!
11. Industry Feeds (News Aggregators): Get your blog listed on as many industry feeds as possible. This strategy will draw attention to your posts from prospective readers. The catchier the titles, the higher the CTR. Just make sure you pull through on the content!
12. Map Out High-Level Strategy…then execute!
Phuck The Trolls
If you’re running a successful blog, expect the trolls to come out. Haters are gonna hate, especially when you’re successful. Just know that the more they hate, the more space you’re renting in their heads, subsequently the more signs that you are successful.
Are you the man in the arena? Or the weak timid troll on the sidelines?
“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.” – Theodore Roosevelt
Now put your head down and get to work