Choosing the right color combinations for you offer is crucial. Even if you have the best product in the world, you still need to market it properly. Can you imagine how the iPad would do if it we’re colored a striped brown and purple. Or how about McDonald’s if it were Black and Red?
According to many direct response marketers, the primary colors are blue, yellow, and red. Many believe that the best color combinations are those that do not “cross a primary.” I agree with this theory although there’s 1 exception. When used properly, black and orange or blue and orange are very effective color combinations. Direct Response Agency, which I’m launching later this week, is Black and Orange. This blog is Blue and Orange. Note that the main text background is still white with a solid black text.
Here’s my list of the best color combinations in direct response marketing:
This combination is the best direct response color combination in the world. Each color alone has a huge impact. When placed together in an ad you’re sure to draw attention.
Red: excitement, strength, passion, speed, boldness, determination, desire, courage
Yellow: warmth, sunshine, happiness, comfort, energy
NOTE: Red and Yellow combined garnish massive attention. Use this color combination in your banner ads and email creatives. Once you’ve gained the attention of users, keep just enough of the combo on your landing page to maintain congruency with your ad. As a rule of thumb use no more than 10% on your landing page. Too much Red/Yellow on your page will hurt they eyes causing a higher jump rate/lower conversions.
Blue is the most favored colored by people worldwide. Blue actually has a physiological affect on the body. When you see the color blue, your body produces chemicals that are calming.
You’ve gotta chose the shade and amount of blue very carefully. Too much blue in an ad sends a cold/uncaring message. Lighter blues convey weakness and timidity – which translates to skepticism in direct response marketing. Darker blues convey calmness and strength.
When blue and yellow are paired together, the feeling of serenity and happiness derived from viewing your offer creates higher conversion rates.
NOTE: When people see yellow in massive quantity, the brain actually releases more serotonin (the feel good chemical).
3. Blue-Orange ( here’s the real reason why you read this blog ;P )
Orange is the most flamboyant color in the universe! It represents happy and energetic days, warmth, and good times. Orange also has a strong association with ambition.
I chose the color combination of Blue and Orange for DirectResponse.net for multiple reasons. Most notably this is a business/marketing themed blog. Orange is most closely associated with ambition; as follows the readers of this blog are very ambitious.
Also, the most successful direct response marketers are also some of the most laid back people in business. We are not uptight people that wear monkey suits to work and take roll call. Hence blue represents the laid back attitude we have to the unnecessary formalities most businesses require.