Do you blog?

Let me start off by saying that blogging isn’t for everyone.  There are some people that would prefer to fly far below the radar – and for very good reason.  Blogging, especially when you know what the fuck you’re talking about, puts you in the limelight.

If you’re not afraid to get your name out there, then I strong suggest you put up a blog.  Blogs are a great medium to connect with your audience.  The benefits are manifold, to name a few:

–  connect with key people that you otherwise wouldn’t connect with.

–  position yourself as an authority in your industry.

–  continue your education and receive important feedback.

Seth Godin’s 56 tips on how to successfully blog are very resourceful.  I’ve also written a posts on why most blogs suck.

Over the past year I’ve seen a few well-known and popular bloggers hurt the credibility of their blogs.  These are guys are smart and resourceful, however I have a hard time trusting the content on their blogs.  Out of respect I’m not going to release their names in this post.

Avoid These Common Pitfalls On Your Blog:

 

1.  Paid Posts

 

Unless you truly believe in a service/product, DO NOT accept a paid review.

Not too long ago I read about an interesting monetization service on a blog.  For all intents and purposes, this review was bad ass.  The blogger personally endorsed the service to his entire audience.

Since I own several sites that receive an enormous amount of traffic, I figured I try out this service.  The ever skeptic I am, I called my blogger friend to verify that the post was legit.  When we connected he gave me “the real inside scoop.”  The reality was that the service he wrote about sucks and he doesn’t use it himself.  The post was just an advertisement!

Now how in the hell am I ever going to trust another thing I read on his blog?

Moreover when his readers try the service out and discover that it sucks, how are they going to trust his word again?

 

2.  Annoying/Scammy Advertisements

 

I think Ryan Eagle is a super bright young guy, but damn his ads are distracting:

How in the fuck are you supposed to read the content on a blog with this crazy little fucker spinning around like that!  Don’t get me wrong, the ads are pure genius, and the BlamAds service seems legit.

But what do these ads do to your readers?  I personally have a difficult time reading content with certain flashing banners.

Also, I’ve seen some “biz ops” popping up on blogs.  While very few biz ops out there are legit, the one’s I’ve seen popping up are without a doubt 100% scams.  When I see a scammy biz op advertised on a blog, I automatically write off the blog as being a scam too.  Guilt by association.

NOTE: Blog owners can’t claim ignorance to the ads running on the sites.  Only Comscore Top 250 publishers can use the “I didn’t know it was advertised here” card.  But even those sites have stringent reviews in place to stop scammy products from displaying to their audience.

 

3.  Sharing Common Knowledge

 

Gordon Gekko: You stop sending me information, and you start getting me some.

Break news or give us the real inside scoop.  We want real info that’s applicable to our lives.

If we were looking to read an overview on a company or service, we’d visit the about us section on the corporate website.

Instead we’re all search for useful knowledge THAT IS APPLICABLE to our lives.

I read CopyBlogger and Search Engine Watch because I walk away with information that’s useful.  The knowledge hasn’t already gotten commoditized by 200 other blogs.  Rather it’s original and authentic.

 

I’m sure there’s lots of other ways people lose credibility and readership on their blogs.  Do any come to your mind?  Please share with us.