Are You A Persistent Motherfucker?

I am probably one of the most persistent motherfuckers that walks the face of this planet.  When I set my mind to accomplish a goal, nothing can stop me.  No matter what obstacles present themselves, my mindset is steadfast: I will overcome them.

The funny thing is that while I have always had a tenacious mindset, I certainly didn’t display it as a kid.  Growing up I tried a lot of different sports and clubs…but never really stuck with em.   I think it had a lot more to do with a lack of interest more than anything.

Moreover my grades in Elementary and Middle School were pretty horrible.  While teachers lectured about this or that, I used to daydream about the wildest things.  i.e. I used to have a fantasy of zombies taking over the planet.  With total anarchy and lawlessness, I would be free from the constraints bestowed on me from birth.  I’d no longer have to sit through a boring ass music class nor would I have to master cursive handwriting (do you guys remember that shit – thank you God for computers).

Going down the path of academia always demotivated me.  I was never driven to do exceptionally well in school and couldn’t fathom taking orders for the rest of my life from another man.  Hmmmm, let’s think about this for a second.   Get straight A’s for what?  So that some other man can boss you around, treat you as an inferior,  and profit from your sweat?  What kind of deal does that sound like to you?

About the only thing that motivated me growing up was making money on my own.  I’d setup small businesses, from baseball card trading to running a 10 teenager snow shoveling crew.  Then I would go out and buy all of the latest games, clothes, and other toys that no one else could afford.   And I deserved it because I worked my ass off.  i.e.  On snow days most other kids would sleep in.  Not me!  I would jump up at 5am and start calling my network of friends.  I already had dozens of customers that had to get out of their driveways and make it to work.  By the end of the day I would net $300-400 bucks.  If it snowed everyday, that means I would have been a 12 year old making $146,000 a year.  Damn the seasons!

During my Junior year of college I started honing in on my passion in life: building businesses.  With the launch of a few hundred online sport shops, arbitrage on ebay, and a few online offers, I went from making $8 an hour at CompUSA to pulling in over 6 figures a month.

I’ll never forget the feeling.  Instead of rolling out of bed at noon after a night of binge drinking at the frat house, I found myself waking up at 5am again, with the same feeling of adrenaline pumping through my veins that I had running my shoveling as a kid.   I’d turn on my computer and hit it hard for 16 hours straight.  The excitement of making money online drove me to keep at it.  I stopped going to classes, hanging out at the frat house, and paying attention to my girlfriend (who righteously left me that summer).   My focus was 100% on 1 thing: building businesses online.

For years I kept at this same feverish rate.  What would seem to have taken most people years to accomplish I accomplished in months.  It’s really easy to do, just about anyone can do it.  It takes 2 things: drive and persistence.

If you are not driven to do something then you will never have the motivation to stay persistent in accomplishing it.  Trust me I know.  All of the sports teams and clubs I dropped out of over the years proves that I am monumental failure at things I am not self-driven to do.

I digress: Last December I launched this blog for fun.  I’m still in shock at how much fun this project has become and how many interesting people I’ve met.   For awhile I didn’t realize anyone was reading it outside of my core group of direct response colleagues – and even there I wasn’t sure if anyone was reading it.  Then one day I was going through the books with my accountant.  There was a PayPal payment for over 3k from a company I do a lot of business with (I always pay them, they never pay me.).  My accountant called them to find out what the payment was for.  Apparently I mentioned them in a post and they had 12 people sign up for their product.  Even though I wasn’t an “affiliate” they still honored their affiliate policy and sent me payment.

Thereafter I started receiving a lot of requests from guys looking to build out their own direct response campaigns.  Wicked!  I love taking on new projects where there’s a right fit.

One of the dudes that hit my desk was Chris Hooley.  For those of you that know Chris, he is one persistent motherfucker.  This guy killed it so hard as an affiliate that he literally took a few years off to have fun and enjoy life.  Well this crazy bastard decided to get back into online marketing and let me tell you, nearly everyone one of the vendors I sent him to COMPLETELY FUCKED UP HIS ACCOUNT!  From fulfillment to design, it seemed like there was a dark cloud hovering over this man’s campaign.

Chris doesn’t suffer failure gladly.  Instead of quitting he got really fucking mad and got the campaign back on track.  I am humbled to work with a guy that literally had the worst streak of luck I’ve ever witnessed in this industry and turned it all around.  Chris Hooley is one persistent motherfucker that is on the fast track to the Peter Nguyen coined status of  “Super Advertiser.”

Right now I have a few advertisers that I met through directresponse.net/backup_22092016 that are murdering it online.  Most of these guys were massive volume affiliates that got tired of making other advertisers money online.  Additionally, many of these affiliates didn’t want to assume the risk of having their accounts frozen by an affiliate network or their leads shaved.

I think it is a good move for affiliates that push volume to jump over to the advertiser side.  Running media internally is a lot more lucrative than having someone else do it for you.  Plus, anyone that can achieve volume on the affiliate side definitely has what it takes to make it on the advertiser side.

If you’re a persistent motherfucker we’d like to hear your story.  What is it that drives you?   What are you passionate about?

P.S.  There’s a monumental shift taking place in the Direct Response Industry.  Over the past year I have witnessed the largest affiliate marketers in the world start to move away from affiliate network and either go direct to the advertisers or build their own offers.  These days, affiliate networks that focus on the direct response space are having a really difficult time attracting capital intensive advertisers.

It’s not only because most affiliate networks have issues with affiliate fraud, compliance, and quality traffic, it’s actually bigger than that.  Advertisers are getting hip to the game.  Most of us have cannibalized the value chain and are now going directly to the ad networks or site owners to buy media.   Here’s why:

MIDDLEMAN 1:  The Affiliate Network.  This group takes a cut off of every affiliate sale.

MIDDLEMAN 2:  The Affiliate.  This individual buys the media at a lower CPA than what they’re getting paid from the Affiliate Network.

By consolidating the value chain, seasoned advertisers with large budgets are now going directly to the Ad Networks and buying media on either a CPM or, depending on the contacts you have, a CPA basis.  After all, that’s what the affiliate is doing.

Top direct response advertisers are persistent motherfuckers.  They will always win because they keep digging until the get to the bottom of things.