Author: Rich Gorman

Branded Direct Response – Killing 2 Birds With 1 Stone

If you can build a brand at the same time that you are converting a product, all the better. Over the past 5 years dozens of products have launched on online direct response to make it into retail. If you are a DR advertiser, put your time, energy, and budget into running products that have… Read more »

PerformOusider – In Memory Of Ilya

Everyone remember PerformOutsider, ran by the infamous “Ilya”? Well, we know his real name wasn’t “Ilya.”  That’s because I sued the brakes off of the real people behind the scheme. Indeed, after these guys fucked with my agency, clients, vendors, and employees, I made it a life mission to find out who was really behind this… Read more »

2017 Affiliate Marketing for Health & Beauty

Word on the block is that a number of high-powered attorneys are going after a number of networks for de-frauding advertisers. Our thoughts is that if you cannot run traffic yourself to your health/beauty offers, then you’re probably running a scam these days. The trial space involves criminal bank fraud.   Really dangerous stuff that can… Read more »

Test DR Campaigns in BrowswerStack

Our team tests well over 10,000+ web pages every month.   For QA testing purposes we’ve found that BrowserStack is one of the most reliable tools to test in all web browsers. From experience we would also suggest using Google Chrome when testing on desktop directly.   There are major cache issues in Safari, Internet Explorer (yes people… Read more »

Website Optimization 101

Optimizing your website so that it is mobile and desktop friendly is critically important to every campaign.  People are 5 times as likely to leave a website if it is not optimized. In fact, these days Google adds a ton of weight to user experience when ranking websites.   If your website is optimized so that search engines… Read more »

10 Commandments For Direct Response Marketers

Taken from the masters of Direct Response, Guthy Renker: 1. Thou shalt take risks. Risk is a prerequisite for success. So feel the fear and do it anyway, and know that every entrepreneur before you has felt the pang of panic at one time or another. The trick is to fight the fear with four… Read more »

Fulfillment.com Pay-Go Supplement Program

One of the smartest ways to maximize your ROI on direct response campaigns is to Pay-Go products.  Under the Pay-Go model, you can order products on demand, hence as you receive orders you can have your orders fulfilled.  That way you don’t have to invest in high levels of inventory that you may or may… Read more »

Donald Trump | Who Cares What People Think

I like Donald Trump…a lot.  Here’s why: 1.   He’s a smart business man that has made billions of dollars by consistently making good moves and learning from his mistakes. 2.  He is adamant about his beliefs and doesn’t fold when people question him. 3.  He’s not a career politician, instead he has real experience outside… Read more »

The 2016 Advertiser’s Guide To Launching A Brand Campaign

“If you sell to the masses you’ll live with the classes. If you sell to the classes, you’ll live with the masses.” – Unknown

Imagine you built a product offer that really took off on direct response. Your customers love the product, and based on their very positive feedback, you’ve found them coming back to buy more and more.