Branded Direct Response – Killing 2 Birds With 1 Stone

If you can build a brand at the same time that you are converting a product, all the better.

Over the past 5 years dozens of products have launched on online direct response to make it into retail.

If you are a DR advertiser, put your time, energy, and budget into running products that have the opp to land in retail.   It’s a much more rewarding path than strictly hitting leads on 1-off campaigns.

Rich Gorman is an internet entrepreneur. His primary focuses are on direct response offers and SaaS models. When not working Rich enjoys spending time with his family.