At the last affiliate summit in Vegas I was astounded to discover that very few affiliates knew who Dr. Direct Response was, aka Drew Eric Whitman. This came as a surprise as a number of these affiliates make millions a year on the net selling other people’s stuff.
For those of you that are living on another planet (you’re not alone), Dr. Direct Response is arguably the best direct response copywriter alive. His book Cashvertising has had a very positive impact on my campaigns along with many others’.
Check out the comments on Dr. Direct Response via Wicked Fire. When everyone on a place like Wicked Fire personally vouches for a book you know it’s worth reading. Usually there’s a few fuck sticks that have something stupid to say – not in this case though.
Here’s the video of Dr. Direct Response from the Summit. If you follow his advice on headlines, copy, etc. you will make a ton of money. I used one of his tactics on the title to this post. Did the headline draw your attention? Check this out:
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