Category: Uncategorized

46 Questions Every Tech Founder Should Ask Themselves

  Follow this step-by-step questionaire to gain a deeper understanding of your startup: 1.   Clearly define your crazy idea that may have a significant chance of working. 2.  What type of company am I building? e. Is it an agency, SaaS, professional services?  This is an important question so you can understand the potential… Read more »

Website Optimization 101

Optimizing your website so that it is mobile and desktop friendly is critically important to every campaign.  People are 5 times as likely to leave a website if it is not optimized. In fact, these days Google adds a ton of weight to user experience when ranking websites.   If your website is optimized so that search engines… Read more »

10 Commandments For Direct Response Marketers

Taken from the masters of Direct Response, Guthy Renker: 1. Thou shalt take risks. Risk is a prerequisite for success. So feel the fear and do it anyway, and know that every entrepreneur before you has felt the pang of panic at one time or another. The trick is to fight the fear with four… Read more » Pay-Go Supplement Program

One of the smartest ways to maximize your ROI on direct response campaigns is to Pay-Go products.  Under the Pay-Go model, you can order products on demand, hence as you receive orders you can have your orders fulfilled.  That way you don’t have to invest in high levels of inventory that you may or may… Read more »

Donald Trump | Who Cares What People Think

I like Donald Trump…a lot.  Here’s why: 1.   He’s a smart business man that has made billions of dollars by consistently making good moves and learning from his mistakes. 2.  He is adamant about his beliefs and doesn’t fold when people question him. 3.  He’s not a career politician, instead he has real experience outside… Read more »

The 2016 Advertiser’s Guide To Launching A Brand Campaign

“If you sell to the masses you’ll live with the classes. If you sell to the classes, you’ll live with the masses.” – Unknown

Imagine you built a product offer that really took off on direct response. Your customers love the product, and based on their very positive feedback, you’ve found them coming back to buy more and more.

Entrepreneur’s Challenge: Getting In The Right Space

You can be the best entrepreneur in the world, but if you are in the wrong industry then THERE IS NOTHING you can do to succeed.  And I mean nothing. Several years ago I was part of an online reputation management startup that quickly scaled.   Our company was one of the definitive top 3 players… Read more »

Regrets Energize Champions

Champions are energized by their failures…they come back stronger than ever.  Regrets don’t debilitate….they motivate. “I should have more careful before entering that market.  Next time I’m going to do much more due diligence and make it work.” “I could have made that company a success if I had only taken the path that I… Read more »

Imitation Is Suicide

Stop being an admirer, and find your signature.   There is nothing greater in this world than creating something unique that scales. 2015 has definitely been the best year yet…found a new method to the madness that works. As my grandfather used to say, “if you’ve found something great, the less people know, the better… Read more »

It’s All About Perspective

In life, it’s all about perspective. If you take on a winning attitude, stay positive, and view challenges for what they are, then you are assuredly going to have most things go your way. If you make yourself into a victim, are constantly negative, and blame your problems on others…then you are sure to turn… Read more »