Exit Pops

One clever tool that seasoned Direct Response Marketers use is the Exit Pop.  An Exit Pop is a window that pops up when web visitors attempt to leave a website.  In essence, the goal is to entice the prospect in a last ditch effort to take a nibble at the bait.

Here’s a few tricks to maximizing Exit Pops:

–  Add an Exit Pop to your presage page.

–  Add an Exit Pop to every offer that you’re running on your presage page.

–  Offer a lower price for continuing to shop your offer.

–   Have the exit pop redirect the user directly to the checkout page.

–   Less text is more.  Catch the users attention with a clear discount.

–   Use fractional pricing.

–   The greater the discount, the higher the response.


Important Notes:

–   Certain traffic sources prohibit Exit Pops, proceed cautiously.

–   Nearly all search engines will penalize websites that have Exit Pops.



Rich Gorman is an internet entrepreneur. His primary focuses are on direct response offers and SaaS models. When not working Rich enjoys spending time with his family.