Every now and then somebody gets a lucky break when a bone gets thrown their way.  If you’re waiting for your lucky bone, wait no more.   Focus on the exact bone you’re looking for, zero in on it, and then go for it.  Fail!  Fail!  Fail!  And keep failing with pride.  Get blocked out of the VIP party, lose your shirt, and fail again.   Learn from each failure.  Take notes.  Then fail again.

One of the greatest fears we have as humans is failure.  The funny thing is that most of our lives problems are solved through trial and error.  Many people never undertake the trial because they fear the error.    IMPORTANT: Error is normal.  Error is good – so long as we learn from it.  Without error we cannot have success.

“I have not failed 10000 times. I have successfully found 10000 ways that will not work.”  Thomas Edison.  Indeed!  I find great solace in Edison’s famous quote.

Take for instance the traffic game.  I run traffic to a number of offers we own and some of our client’s offers.  The traffic game is VERY difficult to master.  There’s really no one out there that’s mastered the traffic game that’s going to ”show” you how to do it.  There’s all types of coaches, most are frauds and the ones that aren’t sure as hell won’t show you their main traffic sources.  There’s too much money for them to lose.

Today I enjoyed backing out at a $12 CPA on an offer that pays $44.  That’s a $32 profit per lead.  Did I mention that our power was out all day from the hurricane and I didn’t log on to my computer until now?  The turnkey campaign I built is cranking day in and day out.

What I didn’t mention was that it cost me thousands of dollars in failed traffic sources and creatives to find the right combination.  Here’s the trick:  The point where most people give up is the point where you need to keep chugging forward.

Mind you it’s important to know when to call it quits.  In this case I knew the campaign had the potential to succeed based on having the right advertiser, offers, and market.  Key point:  You need to know what you’re getting yourself into before you start investing you time in it.  If you have zero experience in running traffic then you better start with a realistic expectation such as “goal #1: not to lose my ass”  :)  From there it can only get better.

I’ve personally experienced some monumental failures in my lifetime.   At many points most people would have given up.  Luckily giving up is just not in my blood.

So take it from a guy that has failed many times that you should embrace failure.  The day will come when people start walking up to you and ask: “How did you do that?  How could you make that work when no one else could.  You make it look so easy.”  Turnaround, smile, and reply “I found failure.  Have you?”