How I Built A Foundation For Success

Have you ever found yourself trying to handle the accounting, marketing, and programming for your company?

I have – out of pure necessity.  Starting up, I was completely strapped for cash.  I didn’t come from an affluent family nor did I have friends with thousands of dollars at their disposal.

Lacking resources, I was forced to educate myself in every facet of running an online business.   I signed up for college classes, ordered books, attended seminars, and joined business organizations.

I’d also identify the top players in an industry and strategize ways to start working with them.   I’d create a dosier on each person with notes re their hobbies, pet peeves, even their favorite foods.

Then I’d find a very nonchalant way to meet them.  If they tweeted that they were heading to the CJ party in NYC, I’d pool together the little money I had and sponsor a small event at the party, i.e. The Taco Stand – as I knew my guy liked eating tacos.  Then I’d strategically locate myself in a group conversation with them in it. When the timing was right, I made my opening.  I’d act as if I had never heard of my target (brining him to equal footing with me) and then I’d just shoot the shit.  All the while I was working my way into the good graces of the elite:

“No matter how good you are don’t ever let them see you coming. That’s the gaffe my friend. You gotta keep yourself small. Innocuous. Be the little guy. You know, the nerd… the leper… shit-kickin’ surfer. Look at me.
[stops and pauses]
Underestimated from day one. You’d never think I was a master of the universe, now would ya?” Al Pacino, The Devils Advocate

During my initial conversation with the superstar, I’d throw in some social proofing.  I’d already know who the superstar looked up to and have a direct relationship at least one of his guys.

Then I’d spend several months cultivating the new relationship.  I might shoot an email sending them a resource that adds true value or just a note thanking them for a great time at the event.  Then when a perfect fit venture came down the pipeline, I’d bring them in with me.  By that time the relationship was seasoned and we were ready to make money.

Overtime I parlayed my success into a massive network of superstars.  The Direct Response Team is the dream team of dream teams.

I understand that I can never be the best at everything I’m a part of, therefore I surround myself with the best.

All of the hard work I put in during the startup phases showed me what to look for in retaining a superstar.  Moreover, having the real-life experience of doing it myself, I am able to manage my team better.  i.e. I direct legal on how to file lawsuits the right way and know how to cite statutes that enable us to win cases.

How do I get the superstars to stick around once I’ve brought them on?

Simple.  They know every deal I bring to the table is ready-to-go and a bonafide goldmine.   I literally bring it to them on a silver platter.

I personally set every deal up myself and make sure that my team is hedged against risk.  Moreover I fastidiously examine every aspect of the project.  I ask questions such as:

– Is there a ceiling, if so what is it? I only work on projects without a ceiling.

– How viable is the project? If it’s a get-rich quick scheme, I won’t get involved.  I look for long and sustainable growth opportunities.  Our team puts in a ton of work on projects.  We look to create multiple revenue streams from mixed projects.  That way if one project fails we have 30 others that are succeeding.  As the old adage goes, never put all of your eggs in one basket.

– Who are the people behind the offer? I have always been disgusted by guys like Jesse Willms or Jeremy Johnson.  When they were actively running offers on affiliate networks, nearly every affiliate out there vied to run their products.  These jokers offered the highest CPAs on the planet that blind sighted affiliates.  At that time none of the legitimate health and biz op advertisers could get any serious traction as Jesse and Jeremy dominated the affiliate space.

I used to tell legitimate advertisers that it would only be a matter of time before Jesse and Jeremy were out of the internet marketing space.  And sure enough they are now both living in a world of trouble.

REMEMBER: Any fool can make a million dollars in the direct response space, only a wise man can keep it.

Getting to know who’s really controlloing a company before you engage your services is critical to long term success.  Don’t get blinded by high dollar figures or all the other smoke and mirrors that scum bags like Jesse put out there.

On the road to success I’ve left a lot of dollars on the table.   Discovering when to say “NO” is the key to success.

Time is the most precious commodity we have.  Despite your circumstances, you can use time to your advantage.  i.e. Some of the most influential people in the world have found themselves unjustly imprisoned.  Instead of crying about it they read thousands of books, develop intricate plans, and end up taking over their industry.

That’s why it is so important that you choose the right venture from the beginning.  That way all of the hard work you put in over the years doesn’t get negated over an FTC lawsuit!!!

Once your foundation is created the sky’s the limit.  Just stay focused.  As Ray Krok used to say “Mind Your Business.”

In my next post I’m going to delve in to how to maximize your strengths and compliment your weaknesses.  I’ll show you how to avoid becoming the jack-of-all-trades yet the master of none.   I’ll also reveal how to appear as if you are the master-of-all-trades with little effort.

Rich Gorman is an internet entrepreneur. His primary focuses are on direct response offers and SaaS models. When not working Rich enjoys spending time with his family.