Ripping Ideas, Offers, and More…

Good Artists Copy, Great Artists Steal – Picasso

Bill Gates lied, cheated, and stole to gain advantage at Microsoft.  Nearly every idea that Gates improved upon had been stolen or acquired through a buyout/merger.

Steve Jobs was infamous for taking credit for the ideas of those around him.  He ran the most innovative computer company in the world yet didn’t know how to program himself.

Mark Zuckerberg hijacked the project that led to the creation of Facebook – a highway robbery!!!

The best Direct Response offers emerge as eclectic pages made up of ripped elements from other successful campaigns.  Optimization brings forth new elements, which are ripped and further optimized, only to get ripped…

Love it.

Hate it.

Intellectual Property theft is a big part of the game.

Litigation is a cost of doing big business.

It is what it is!