The 80/20 Principle, also known as the “Pareto Priniciple,” states that, for many events, roughly 80% of the effects come from 20% of the causes.

In this webinar Rick Del Rio of Limelight CRM, Hersh Sandhoo of Webmation, and I delve into what the 80/20 principle means to direct response marketers.  Special thanks to Rick Del Rio’s staff for recording/editing the webinar!!!

Click Here To Listen To The Webinar