Building a successful direct response campaign is part art, part science. It takes tenacity, an unwavering belief in your campaign. You cannot fear failure. You must embrace it, learn from it, and keep marching forward. Successful direct response campaigns remind me of the Spartans.
Inspected at birth, and discarded if found lacking, Spartan men are trained in the arts of war from the moment they can stand. At the age of seven they are sent off to join the agoge, where they learn to survive through cunning and theft (and beatings if they are caught at it). Once they come of age, they are given armor, shield, and spear, and fight in Sparta’s various wars, where they show uncommon valor and skill, thinking nothing of themselves, but only Sparta. They don’t even fear death, knowing there is no greater honor then to fall in service to Sparta. The only thing a Spartan solider fears is to be thought a coward. Thus, they will never retreat or surrender, as per Spartan Law.
One of the common traits amongst people that are just getting into direct response marketing is fear. Fear of the unknown. Fear of failure. Fear!
Embrace that fear. Use it to propel you to learn more about direct response marketing. Reach out to other direct response marketers and gain their insight. Utilize the angst to energize and motivate you.
Then place your against the wall, like my friend Derek V., and launch a campaign. Become a Spartan.
“You miss 100% of the shots you don’t take.” – Wayne Gretzky