On every campaign I get involved in, I look to create the “Wow” and the “Fuck” effect.
The “Wow” effect is the immediate response consumers have when they visit your offer for the first time. In their minds they think: “Wow! This is EXACTLY what I was looking for. It’s perfect!! I’m so excited to do business with this company. What an AWESOME business.”
The “Fuck” effect is the immediate response your competitors have when they visit your offer for the first time. In their minds they think: “Fuck! Damnit. Where the hell did these guys come from? Am I really seeing this? I need to find out more about this company because this poses a real threat. Maybe this service isn’t as good as it looks (denial phase). I need to start researching these guys to find out more about this (discovering the threat). If this company doesn’t go away soon then I’m in trouble (acceptance of fate).”
As a creative-driven marketer, there’s no greater feeling than entering a market and literally putting your competition out of business.
Here’s how it happens online:
1. Identify the right target market.
2. Analyze your top 2 competitors.
3. Put together a campaign that’s out-of-this-world good.
6. Buy up all the media.
7. Enjoy full yield.