Tracking Software Reviewed – Our Top Picks

What’s the best campaign tracking software on the market?  Depending on the type of internet marketer you are, I recommend the following 3 tracking platforms: Cake Marketing, HitPath, and HasOffers.

NOTE: Cookie based tracking is long dead.  If your looking for accurate stats, then DO NOT use cookie based tracking.  There are affiliate networks and advertisers out there that use cookie based tracking as part of their profit model…leads that don’t track they don’t pay for.  Not cool!

1.  Cake Marketing is best for large Affiliate Networks with thousands of affiliates.  If you’re looking for a platform with all the bells and whistles, then Cake Marketing is a good solution.  The challenge with Cake Marketing is that they offer SOO much that many of its users don’t know how to operate it fully.  I personally like simple and intuitive platforms.

2.  HitPath is perfect for the boutique affiliate networks or top tier advertisers.  The program is expensive, however the HitID technology is second to none.  Also the level of support + the near 100% accuracy of tracking is worth the price.

3.  HasOffers Post-Back URL tracking is best for advertisers working with a few select partners.  Post-Back Url tracking is about 97% accurate, which means that you’ll still need to give your top traffic partners admin access to your sales for reconciliation.  This is a pain in the ass.  Nevertheless, the pricing point is solid and allows for a lower barrier to entry.  It also makes more sense for smaller advertisers.


Ending Thoughts:

Direct Track sucks!

MyApp sucks!

Everything else out there sucks!

Rich Gorman is an internet entrepreneur. His primary focuses are on direct response offers and SaaS models. When not working Rich enjoys spending time with his family.