Exacerbate Their Pain & Wallets Will Open

How do you generate sales in direct response marketing if you don’t have credentials?  I’m talking about the muscle builder with no testimonials.  The magic vacuum without a celebrity endorsement.  The law office with no clients. Follow these 4 easy steps and you’ll close em’ every time: 1.  Discover your customer’s thumbscrew. 2.  Exacerbate it. 3.  Introduce an easy solution/cure. 4. … Read more »

Go Controversial or Go Home

Yankelovich, a market research firm, estimates that a person living in a city 30 years ago saw up to 200 ad messages a day, compared with up to 5,000 today. Getting buried by the dreaded N word? (Normal)   Create an air of controversy, just like the Axe marketing team has done.  Axe hit the… Read more »

The 13 Laws Of Overnight Success

I always get a good laugh when someone comments to me that I must have had some really good luck to get to where I am today.  LOL, if they only knew.  Luck actually had nothing to do with it.  Indeed, my success appears to have come overnight to the naked eye.  Last year at this time… Read more »

5 Simple Steps to Tripling CTR on Google

The price you pay per click on on Google is largely dependent on the CTR, or Click Through Rate, of your ad.    The more people  click on your ad the more money Google makes off of you.  Therefore, to incentivize advertisers to create better ads, Google lowers the cost per click in accordance to… Read more »

The 4 Secrets to turning Media Buys into Millions Of Dollars

Everyone knows that PPC advertising is overpriced and nowhere near as productive as media buys.  i.e. We recently placed an online media buy for a reputation management firm.  The firm was backing out at a CPA of $75 per lead with approximately 10 leads a day on a highly targeted PPC campaign.  When we placed… Read more »

5 Easy Steps To Screening New Clients

If you’re like me, you receive hundreds of emails a day from people wanting to work with you.  You want to respond to them all, but at the end of the day there’s just not enough time.  In a few hours I’m driving to my office (on a SUNDAY!) to pour through a few hundred… Read more »

5 Ways Expert Direct Response Marketers Use To Always Get Paid For Their Time

When I think about it, I still get that feeling in the pit of my stomach. I was chatting with a man with a teeth whitening offer about the changes he needed to make to his website. The conversation was going well — he loved all my ideas and was ready to rebuild his site. I started getting excited, thinking I had… Read more »

5 Secrets To Upselling Customers

When the consumer submits her credit card information on your site, the golden gates of opportunity are thrown open.  Your customer is in buying mode and is ready to buy more, if only given the right offer. 1.  Use Complimentary Offers   Find offers that compliment your offer.  i.e. If a customer just purchased an eCig from you, send them… Read more »

Welcome To Direct Response Marketing

Welcome to the official online direct response marketing blog.  I created directresponse.net/backup_22092016 with one goal in mind – to teach you how to crush your competition.  In the world of direct response marketing, second place is the first loser.   With rising media costs and a lowering barrier to entry, there’s no longer a place for a “pretty good campaign.” … Read more »

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